25th - 26th Sep 2024
São Paulo, Brazil

2023 Innovation Zone Live Demo & Mintel Product Demonstrations

A crowd favourite, the Innovation Zone is located at the heart of the show.

Year in, year out, this is where 75% of the show visitors start their journey when attending in-cosmetics Latin America.

Why? Because, as the name suggests, the Zone gives you the temperature of the industry as it showcases an array of new,  innovative personal care ingredients launched within the past eight months – or some even at the show!

For your convenience and easier navigation, the Innovation Zone is split between functional and active ingredients.

As a bonus, you will also be able to test the effectiveness and feel the texture of a select few (presented in a formulated state)! Oh, and all these products will compete to win at the Best Ingredient Awards!


Moreover, join Mintel’s sessions at the Innovation Zone to discover the main trends and products that are defining the future of the beauty industry.

Discover the show areas

Take a look at the in-cosmetics Latin America show areas and see where each of the award nominees will be located.

Register your interest to attend in-cosmetics Latin America