Find your path on the Indie Trail

No business is too small for the Indie Trail

Every year at in-cosmetics Asia, over half of visitors are from small sized companies (less than 50 employees).

If you are a start-up or Indie brand, visiting a show can be overwhelming with so many big suppliers. Maybe you feel like your business isn't worth the attention of a large supplier?

We know that it's not the size of your brand, but your vision for it. Small players can turn into big brands eg Drunk Elephant, Glossier, Function of Beauty, so it's important that suppliers are aware of your presence.

The Indie Trail will help you identify companies that can fulfil small ingredient orders (ie as small as 1kg for active ingredients or 5-10kg of functional materials).

Which exhibitors are on the Indie Trail?

Indie Brands – the 20% mark

Fact: Indie brands now make up about 20% of the total beauty business. and they continue to grow. They are changing the way the industry functions and are very consumer responsive. We know that for every one that survives, there are many who don’t. McKinsey puts the success rate at 20%. Not great…..

What do they need to succeed

Some of the exhibitors on the Indie Trail...

Down Under Enterprises

Guangxi Changzhou Natural Pharmaceutical Co., Ltd

Hermosa Naturals Co., Ltd

misceo by Dynamic

Don't see your business here?

As an exhibiting supplier, are you excited to help a smaller business grow to their full potential? Join the Indie Trail and open up a world of possibilities.

Speak to your Sales Agent

Want to see more?

Register to visit in-cosmetics Asia and speak to all the Indie Trail exhibitors to see how they can accommodate your brand.